Looming EU Data Privacy Regs: Boom or Bust for US B2B Marketers?

DataPrivacyGDPRwordcloudWPIf you’re a B2B marketer in the US you’re probably aware of the general trend toward more stringent data privacy regulations. But are you and your organization ready for the EU’s General Data Protection Regulation (GDPR) which goes into effect in May 2018 and applies to both B2C and B2B?

The GDPR applies to any B2B marketer who collects, stores, or uses identifying data (name, phone number, email address, IP address, etc.) about individuals in the EU. So if, like most B2B marketers, you have a database with EU prospects or customers, or use web forms, track web visitor behavior, send email campaigns, use third party lists, or exhibit at trade shows, then read on to learn more about the GDPR and why it could be a bust or boom for your marketing efforts.

GDPR Basics

The GDPR became law in 2016 and requires compliance as of May 25, 2018. The law applies to any entity, not just those based in the EU, so US firms need to understand the law now while there’s time to take the necessary actions. Some particular concerns for B2B marketers include: Continue reading

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Is It Back to the Future for B2B Marketing? (Finally!)

10864007 - future concept, future word on puzzle piece with back lightHave you noticed how disjointed some B2B marketing is? Over the last ten, and especially five, years this seemed to be a growing trend. Article after article talked about and many B2B marketers implemented digital marketing, social media marketing, inbound marketing, SEO, etc. as though each can stand alone. And sadly, in many cases, each has stood alone with little thought given to an overall strategy and, unfortunately, delivered less than stellar results. But last week I attended a conference that gives me hope we may finally be seeing a return to strategic integrated marketing. Read on to learn more about this and other takeaways from the Mid-Atlantic Marketing Summit (MAM Summit). Continue reading

5 Reasons You Should Resolve to Build a Strong In-House List

strongb2bin-houselistwpB2B marketers continue to rely heavily on email for effective lead generation and growing revenues. According to results from the B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America report, email is the number one content distribution channel used by 93% of marketers. This means you need a “strong” in-house marketing database or house list, one with complete and accurate contact information.

Do you rely on purchased lists? Haven’t been properly maintaining your in-house list? If you answered “Yes” to either of these questions you’re wasting time and money, and increasing the risk of missing your 2017 revenue growth goals.

Let’s discuss 5 reasons why investing in your in-house Email list should be a resolution you keep in 2017.

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