About

Thank you for visiting my blog where I share my thoughts about B2B marketing. My experiences with both product and services marketing in domestic and global organizations and across a wide range of industries and a previous career as an engineer provides a unique perspective.

B2B Marketing Source, LLC helps B2B firms (domestic and international) in the b2bmktgsource_300dpifollowing four areas:

  • Strategy
    • Integrated Strategic Marketing Plans
    • Vertical, Geographic, Product/Service Launch
    • Industry and Market Space Research
    • Marketing Communications
    • Marketing Technology and Business Processes
  • Content Marketing
    • Audits
    • Strategy, Personas, Calendars
    • Writing (especially technical middle and bottom of funnel content)
    • Topic Research
  • Sales Enablement Tools (familiar with Salesforce.com and other CRM)
    • Competitor Information
    • Presentations
    • Informational and Educational Content (case studies, white papers, etc.)
    • Sales Education (vertical overview, value proposition and message, competitor positioning)
  • Lead Generation (Inbound Certified, familiar with HubSpot, Salesforce Certified Pardot Specialist)
    • Tactical Marketing Plans
    • Website and Social Media
    • Content to Fuel Lead Nurture
    • Data Migration and Quality, Processes and Audits

I have over 20 years of B2B marketing experience for manufacturing, electric/gas utility, commercial real estate facility management and services, software, consulting, and trade associations and in healthcare, higher education, hotels/resorts, automotive, medical device, plastics/packaging, construction and many other verticals. Visit my LinkedIn profile for more detailed background, links to work samples and published articles. My experience with CRM and marketing automation is helpful for strategy, branding, sales enablement and other marketing related projects and helps ensure marketing efforts align with the sales team.

Contact: B2B Marketing Source, LLC

240-449-4145

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